My first task at Digital BIAS was to enhance the existing branding guidelines, which lacked details on colours, imagery, and fonts. I refreshed the guidelines to make them more comprehensive, giving the team clear direction for creating social media content, campaigns, ads, and more.

This included expanding the colour palette, introducing black and white shades, and establishing rules for imagery and logo usage. I also created the 'BIAS Gradient' to be used across the brand.