Data Dictionary

Data Dictionary

Data Dictionary

YouGov Signal

I was assigned the project of revamping the YouGov Signal data dictionary, which is a crucial document given to new users to help them navigate and extract value from the Signal platform.


The previous version of the data dictionary was a plain Word document, densely packed with information. Our clients commented that it lacked readability and visual appeal, both hindering it's usability.

My work on the data dictionary involved a comprehensive redesign, aimed at both making it more enjoyable to read and enhancing its aesthetic allure, without compromising on it's ease of comprehension.

I was assigned the project of revamping the YouGov Signal data dictionary, which is a crucial document given to new users to help them navigate and extract value from the Signal platform.


The previous version of the data dictionary was a plain Word document, densely packed with information. Our clients commented that it lacked readability and visual appeal, both hindering it's usability.

My work on the data dictionary involved a comprehensive redesign, aimed at both making it more enjoyable to read and enhancing its aesthetic allure, without compromising on it's ease of comprehension.

I was assigned the project of revamping the YouGov Signal data dictionary, which is a crucial document given to new users to help them navigate and extract value from the Signal platform.


The previous version of the data dictionary was a plain Word document, densely packed with information. Our clients commented that it lacked readability and visual appeal, both hindering it's usability.

My work on the data dictionary involved a comprehensive redesign, aimed at both making it more enjoyable to read and enhancing its aesthetic allure, without compromising on it's ease of comprehension.

choosing colours

choosing colours

choosing colours

I consulted the brand guidelines to select an appropriate colour scheme for this dictionary. By incorporating the primary colours from the YouGov brand, I effectively distinguished each section. This approach ensures that users can easily discern the distinct segments within the dictionary.

I consulted the brand guidelines to select an appropriate colour scheme for this dictionary. By incorporating the primary colours from the YouGov brand, I effectively distinguished each section. This approach ensures that users can easily discern the distinct segments within the dictionary.

I consulted the brand guidelines to select an appropriate colour scheme for this dictionary. By incorporating the primary colours from the YouGov brand, I effectively distinguished each section. This approach ensures that users can easily discern the distinct segments within the dictionary.

Before

After

Before

After

Before

After

before vs. after

before vs. after

before vs. after

Above shows the before and after of a few pages from the data dictionary. The details added were small but they make a huge difference in terms of readability and the overall aesthetic of the document. I consulted with YouGov's Global Head of Visual Brand to make use of visual elements that users would be familiar with having interacted with other YouGov products.

Above shows the before and after of a few pages from the data dictionary. The details added were small but they make a huge difference in terms of readability and the overall aesthetic of the document. I consulted with YouGov's Global Head of Visual Brand to make use of visual elements that users would be familiar with having interacted with other YouGov products.

Above shows the before and after of a few pages from the data dictionary. The details added were small but they make a huge difference in terms of readability and the overall aesthetic of the document. I consulted with YouGov's Global Head of Visual Brand to make use of visual elements that users would be familiar with having interacted with other YouGov products.