Designed a landing page for a digital marketing agency to introduce new and existing clients to an upcoming product launch.
Role UX/UI Designer
Context
Strategy Supercharged is a solutions-driven community for current leaders and emerging talent in SaaS and Fintech. Providing a third space to make meaningful connections, co-create to solve industry challenges and catalyse business change.
Strategy Supercharged is where you meet people you wouldn’t have normally met and receive support you don’t currently have. It’s a human accelerator with a think-tank atmosphere, focused on driving professional and business transformation.
Problem
Creating a Memorable Brand
We set out to create a brand that felt bold, memorable, and stood apart from typical community brands. The founder wanted something with real character – drawing inspiration from vintage pop art, but with a modern twist. We explored everything from classic pop art and collage to comic book visuals and contemporary graffiti styles to shape the look and feel.
The brand is people-focused, but we also wanted it to remain faceless, so we needed to figure out a way to include human elements without revealing specific identities, allowing users to see themselves in the imagery and feel connected to the community.
End Product
Bold Pop Art Meets Monochrome Grit
In the end, we opted for a mix of bold colors and monochrome images to create a distinctive look. To maintain the faceless concept, we used the logo to cover the faces of people in the visuals. This approach also allowed us to create a set of profile photos for community members, giving them a unique yet anonymous identity within the brand.